Project Description

Based on the company Gigabyte. They have some very definite styles to their branding so it makes it so much easier to design with.

I don’t usually like working with words over about 5 letters as graffiti design makes it look complex enough but when you have a long word it takes a lot of time to get it looking balanced. With this one I tried a few different lettering styles but in the end went with a fairly simple style but made sure the work had a certain flow to it. I wanted this design to be more graphic art than 3d graffiti as gigabyte branding uses a lot of gradients and vectors.

The color scheme is based on some of their motherboard color designs. The board itself is actually a deep blue – almost like car paint. I also got the idea of the pipe cooling from one of their board designs. They have some really metallic shiny cooling pipes which look really cool. I also wanted this design to stand out at the higher resolutions so I’ve added a bump map on the lettering itself of the motherboard. This does a few things – breaks up the gradient, adds some secondary reflections and gives the work more of a mechanical feel.

Tried a new technique of adding a light source to the inner core of this design. The texture is actually a series of blue LED lights. I thought it would match the Gigabyte style perfectly.

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